Saturday, March 29, 2008

New Brazilian AIDS Awareness Campaign

A new AIDS awareness campaign launched in Brazil earlier this week. A poster featuring a naked man, laying down on hundreds of red condoms (reminiscent of American Beauty), is sure to attract attention...which is always good, right? Sex sells. Let's just hope that safe sex sells, too. The main message above the guy translates to something like "Do What You Want, But Do It With A Condom."



(click for full size)


From the official site:

"For the first time the Brazilian Ministry of Health has launched an action plan to contain the incidence of AIDS and other sexually transmitted diseases among gay men, men who have sex with men (MSM) and transvestites. During the launch of the plan, on Tuesday (25), Health Minister José Gomes Temporão emphasized the importance of the measure. “It is fundamental to recognize the magnitude of AIDS among this population and to prioritize effective actions in this area”.

The plan has eight objectives for gay men and other MSM and six for transvestites. The document prioritizes issues such as the reduction of the vulnerabilities associated with sexual orientation, guaranteed access to AIDS prevention, increased information regarding this population and guaranteed actions by all three levels of government. Behaviour studies commissioned by the Ministry of Health indicate that gay men and MSM are 11 times more likely to become infected with HIV than heterosexual men.

During the event an education campaign for this specific public was also launched. 100 thousand adhesive posters and 500 thousand folders containing information on STDs, AIDS and correct condom use will be distributed. The posters and folders will be sent to the State and Municipal Health Departments, which will be responsible for distributing them locally.

The graphic materials centre on the language and identity of the target population. Posters and folders will be distributed in gay bars, nightclubs, parties and other places frequented by gay men, in addition to civil society organizations that work with this public."


To read more about this, visit www.aids.gov.br

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